Brand your Nursing Department

What comes to mind when someone says Cleveland Clinic, Mayo Clinic or Johns Hopkins? To a nurse it brings to mind the ultimate nursing organization, Best of the Best. Whether intentional or not, these hospitals have established a nursing brand which stands for patient care excellence. The best nurses and nurse leaders want to practice in these organizations because of their reputation for excellence.

Intentionally creating a nursing brand is a cutting edge recruitment and retention strategy utilized exclusively by The Atticus Group, Inc. We will work with your nurse leaders to develop their own brand; a brand that will focus and energize your nursing organization. Because they created it, nurses will believe in their brand, put it at the center of patient care and use it to drive transformative behavior. The result will be a powerful change in your hospital and the opportunity to capitalize on nursing’s reputation for excellence.

A unique brand for nursing will not only focus and energize your nurses, but will excite donors and businesses. The Atticus Group will work with your Foundation (if non-profit) to capitalize on the interest in nursing the branding strategy will generate. (See Funding for more information.)

As a result of the economy, healthcare has enjoyed a temporary reprieve from the nursing shortage. However, once the economy improves, the shortage will return. We believe it will coincide with the mass exodus of retiring nurse leaders (up to 55%) and an even larger number of nursing faculty. The Perfect Storm as it has come to be called by nursing futurists. The shortage is not over. The time is NOW to get prepared.

The Atticus Group will help you prepare for the inevitable return of the nursing shortage, especially the shortage of qualified nurse leaders.

Nursing Center of Excellence
Unique Nursing Brand
Comprehensive Nursing Leadership Academy
Funding to Support Nursing Initiatives